Business Analyst Finance Domain Sample Resume
February 21, 2012 | 
Author This is just a sample Business Analyst resume for freshers as well as for experienced job seekers in Finance domain of business analyst or system analyst. While this is only a sample resume, please use this only for reference purpose, do not copy the same client names or job duties for your own purpose. Always make your own resume with genuine experience.
Name: Justin Megha
Ph no: XXXXXXX
your email here.
Business Analyst, Business Systems Analyst
SUMMARY
Accomplished in Business Analysis, System Analysis, Quality Analysis and Project Management with extensive experience in business products, operations and Information Technology on the capital markets space specializing in Finance such as Trading, Fixed Income, Equities, Bonds, Derivatives(Swaps, Options, etc) and Mortgage with sound knowledge of broad range of financial instruments.
Over 11+ Years of proven track record as value-adding, delivery-loaded project hardened professional with hands-on expertise spanning in System Analysis, Architecting Financial applications, Data warehousing, Data Migrations, Data Processing, ERP applications, SOX Implementation and Process Compliance Projects.
Accomplishments in analysis of large-scale business systems, Project Charters, Business Requirement Documents, Business Overview Documents, Authoring Narrative Use Cases, Functional Specifications, and Technical Specifications, data warehousing, reporting and testing plans.
Expertise in creating UML based Modelling views like Activity/ Use Case/Data Flow/Business Flow /Navigational Flow/Wire Frame diagrams using Rational Products & MS Visio.
Proficient as long time liaison between business and technology with competence in Full Life Cycle of System (SLC) development with Waterfall, Agile, RUP methodology, IT Auditing and SOX Concepts as well as broad cross-functional experiences leveraging multiple frameworks.
Extensively worked with the On-site and Off-shore Quality Assurance Groups by assisting the QA team to perform Black Box /GUI testing/ Functionality /Regression /System /Unit/Stress /Performance/ UAT’s.
Facilitated change management across entire process from project conceptualization to testing through project delivery, Software Development & Implementation Management in diverse business & technical environments, with demonstrated leadership abilities.
EDUCATION
Post Graduate Diploma (in Business Administration), USA
Master’s Degree (in Computer Applications),
Bachelor’s Degree (in Commerce),
TECHNICAL SKILLS
Documentation Tools UML, MS Office (Word, Excel, Power Point, Project), MS Visio, Erwin
SDLC Methodologies Waterfall, Iterative, Rational Unified Process (RUP), Spiral, Agile
Modeling Tools UML, MS Visio, Erwin, Power Designer, Metastrom Provision
Reporting Tools Business Objects X IR2, Crystal Reports, MS Office Suite
QA Tools Quality Center, Test Director, Win Runner, Load Runner, QTP, Rational Requisite Pro, Bugzilla, Clear Quest
Languages Java, VB, SQL, HTML, XML, UML, ASP, JSP
Databases & OS MS SQL Server, Oracle 10g, DB2, MS Access on Windows XP / 2000, Unix
Version Control Rational Clear Case, Visual Source Safe
PROFESSIONAL EXPERIENCE
SERVICE MASTER, Memphis, TN June 08 – Till Date
Senior Business Analyst
Terminix has approximately 800 customer service agents that reside in our branches in addition to approximately 150 agents in a centralized call center in Memphis, TN. Terminix customer service agents receive approximately 25 million calls from customers each year. Many of these customer’s questions are not answered or their problems are not resolved on the first call. Currently these agents use an AS/400 based custom developed system called Mission to answer customer inquiries into branches and the Customer Communication Center. Mission – Terminix’s operation system – provides functionality for sales, field service (routing & scheduling, work order management), accounts receivable, and payroll. This system is designed modularly and is difficult to navigate for customer service agents needing to assist the customer quickly and knowledgeably. The amount of effort and time needed to train a customer service representative using the Mission system is high. This combined with low agent and customer retention is costly.
Customer Service Console enables Customer Service Associates to provide consistent, enhanced service experience, support to the Customers across the Organization. CSC is aimed at providing easy navigation, easy learning process, reduced call time and first call resolution.
Responsibilities
Assisted in creating Project Plan, Road Map. Designed Requirements Planning and Management document.
Performed Enterprise Analysis and actively participated in buying Tool Licenses.
Identified subject-matter experts and drove the requirements gathering process through approval of the documents that convey their needs to management, developers, and quality assurance team.
Performed technical project consultation, initiation, collection and documentation of client business and functional requirements, solution alternatives, functional design, testing and implementation support.
Requirements Elicitation, Analysis, Communication, and Validation according to Six Sigma Standards.
Captured Business Process Flows and Reengineered Process to achieve maximum outputs.
Captured As-Is Process, designed TO-BE Process and performed Gap Analysis
Developed and updated functional use cases and conducted business process modeling (PROVISION) to explain business requirements to development and QA teams.
Created Business Requirements Documents, Functional and Software Requirements Specification Documents.
Performed Requirements Elicitation through Use Cases, one to one meetings, Affinity Exercises, SIPOC’s.
Gathered and documented Use Cases, Business Rules, created and maintained Requirements/Test Traceability Matrices.
Client: The Dun & Bradstreet Corporation, Parsippany, NJ May’ 2007 – Oct’ 2007
Profile: Sr. Financial Business Analyst/ Systems Analyst.
Project Profile (1): D&B is the world’s leading source of commercial information and insight on businesses. The Point of Arrival Project and the Data Maintenance (DM) Project are the future applications of the company that the company would transit into, providing an effective method & efficient report generation system for D&B’s clients to be able purchase reports about companies they are trying to do business.
Project Profile (2): The overall purpose of this project was building a Self Awareness System(SAS) for the business community for buying SAS products and a Payment system was built for SAS. The system would provide certain combination of products (reports) for Self Monitoring report as a foundation for managing a company’s credit.
Responsibilities:
Conducted GAP Analysis and documented the current state and future state, after understanding the Vision from the Business Group and the Technology Group.
Conducted interviews with Process Owners, Administrators and Functional Heads to gather audit-related information and facilitated meetings to explain the impacts and effects of SOX compliance.
Played an active and lead role in gathering, analyzing and documenting the Business Requirements, the business rules and Technical Requirements from the Business Group and the Technological Group.
Co – Authored and prepared Graphical depictions of Narrative Use Cases, created UML Models such as Use Case Diagrams, Activity Diagrams and Flow Diagrams using MS Visio throughout the Agile methodology
Documented the Business Requirement Document to get a better understanding of client’s business processes of both the projects using the Agile methodology.
Facilitating JRP and JAD sessions, brain storming sessions with the Business Group and the Technology Group.
Documented the Requirement traceability matrix (RTM) and conducted UML Modelling such as creating Activity Diagrams, Flow Diagrams using MS Visio. Analysed test data to detect significant findings and recommended corrective measures
Co-Managed the Change Control process for the entire project as a whole by facilitating group meetings, one-on-one interview sessions and email correspondence with work stream owners to discuss the impact of Change Request on the project.
Worked with the Project Lead in setting realistic project expectations and in evaluating the impact of changes on the organization and plans accordingly and conducted project related presentations.
Co-oordinated with the off shore QA Team members to explain and develop the Test Plans, Test cases, Test and Evaluation strategy and methods for unit testing, functional testing and usability testing
Environment: Windows XP/2000, SOX, Sharepoint, SQL, MS Visio, Oracle, MS Office Suite, Mercury ITG, Mercury Quality Center, XML, XHTML, Java, J2EE.
GATEWAY COMPUTERS, Irvine, CA, Jan 06 – Mar 07
Business Analyst
At Gateway, a Leading Computer, Laptop and Accessory Manufacturer, was involved in two projects,
Order Capture Application: Objective of this Project is to Develop Various Mediums of Sales with a Centralized Catalog. This project involves wide exposure towards Requirement Analysis, Creating, Executing and Maintaining of Test plans and Test Cases. Mentored and trained staff about Tech Guide & Company Standards; Gateway reporting system: was developed with Business Objects running against Oracle data warehouse with Sales, Inventory, and HR Data Marts. This DW serves the different needs of Sales Personnel and Management. Involved in the development of it utilized Full Client reports and Web Intelligence to deliver analytics to the Contract Administration group and Pricing groups. Reporting data mart included Wholesaler Sales, Contract Sales and Rebates data.
Responsibilities:
Product Manager for Enterprise Level Order Entry Systems – Phone, B2B, Gateway.com and Cataloging System.
Modeled the Sales Order Entry process to eliminate bottleneck process steps using ERWIN.
Adhered and practiced RUP for implementing software development life cycle.
Gathered Requirements from different sources like Stakeholders, Documentation, Corporate Goals, Existing Systems, and Subject Matter Experts by conducting Workshops, Interviews, Use Cases, Prototypes, Reading Documents, Market Analysis, Observations
Created Functional Requirement Specification documents – which include UMLUse case diagrams, Scenarios, activity, work Flow diagrams and data mapping. Process and Data modeling with MS VISIO.
Worked with Technical Team to create Business Services (Web Services) that Application could leverage using SOA, to create System Architecture and CDM for common order platform.
Designed Payment Authorization (Credit Card, Net Terms, and Pay Pal) for the transaction/order entry systems.
Implemented A/B Testing, Customer Feedback Functionality to Gateway.com
Worked with the DW, ETL teams to create Order entry systems Business Objects reports. (Full Client, Web I)
Worked in a cross functional team of Business, Architects and Developers to implement new features.
Program Managed Enterprise Order Entry Systems – Development and Deployment Schedule.
Developed and maintained User Manuals, Application Documentation Manual, on Share Point tool.
Created Test Plansand Test Strategies to define the Objective and Approach of testing.
Used Quality Center to track and report system defects and bug fixes. Written modification requests for the bugs in the application and helped developers to track and resolve the problems.
Developed and Executed Manual, Automated Functional, GUI, Regression, UAT Test cases using QTP.
Gathered, documented and executed Requirements-based, Business process (workflow/user scenario), Data driven test cases for User Acceptance Testing.
Created Test Matrix, Used Quality Center for Test Management, track & report system defects and bug fixes.
Performed Load, stress Testing’s & Analyzed Performance, Response Times. Designed approach, developed visual scripts in order to test client & server side performance under various conditions to identify bottlenecks.
Created / developed SQL Queries (TOAD) with several parameters for Backend/DB testing
Conducted meetings for project status, issue identification, and parent task review, Progress Reporting.
AMC MORTGAGE SERVICES, CA, USA Oct 04 – Dec 05
Business Analyst
The primary objective of this project is to replace the existing Internal Facing Client / Server Applications with a Web enabled Application System, which can be used across all the Business Channels. This project involves wide exposure towards Requirement Analysis, Creating, Executing and Maintaining of Test plans and Test Cases. Demands understanding and testing of Data Warehouse and Data Marts, thorough knowledge of ETL and Reporting, Enhancement of the Legacy System covered all of the business requirements related to Valuations from maintaining the panel of appraisers to ordering, receiving, and reviewing the valuations.
Responsibilities:
Gathered Analyzed, Validated, and Managed and documented the stated Requirements. Interacted with users for verifying requirements, managing change control process, updating existing documentation.
Created Functional Requirement Specification documents – that include UML Use case diagrams, scenarios, activity diagrams and data mapping. Provided End User Consulting on Functionality and Business Process.
Acted as a client liaison to review priorities and manage the overall client queue. Provided consultation services to clients, technicians and internal departments on basic to intricate functions of the applications.
Identified business directions & objectives that may influence the required data and application architectures.
Defined, prioritized business requirements, Determine which business subject areas provide the most needed information; prioritize and sequence implementation projects accordingly.
Provide relevant test scenarios for the testing team. Work with test team to develop system integration test scripts and ensure the testing results correspond to the business expectations.
Used Test Director, QTP, Load Runner for Test management, Functional, GUI, Performance, Stress Testing
Perform Data Validation, Data Integration and Backend/DB testing using SQL Queries manually.
Created Test input requirements and prepared the test data for data driven testing.
Mentored, trained staff about Tech Guide & Company Standards. Set-up and Coordinate Onsite offshore teams, Conduct Knowledge Transfer sessions to the offshore team.
Lloyds Bank, UK Aug 03 – Sept 04
Business Analyst
Lloyds TSB is leader in Business, Personal and Corporate Banking. Noted financial provider for millions of customers with the financial resources to meet and manage their credit needs and to achieve their financial goals. The Project involves an applicant Information System, Loan Appraisal and Loan Sanction, Legal, Disbursements, Accounts, MIS and Report Modules of a Housing Finance System and Enhancements for their Internet Banking.
Responsibilities:
Translated stakeholder requirements into various documentation deliverables such as functional specifications, use cases, workflow / process diagrams, data flow / data model diagrams.
Produced functional specifications and led weekly meetings with developers and business units to discuss outstanding technical issues and deadlines that had to be met.
Coordinated project activities between clients and internal groups and information technology, including project portfolio management and project pipeline planning.
Provided functional expertise to developers during the technical design and construction phases of the project.
Documented and analyzed business workflows and processes. Present the studies to the client for approval
Participated in Universe development – planning, designing, Building, distribution, and maintenance phases.
Designed and developed Universes by defining Joins, Cardinalities between the tables.
Created UML use case, activity diagrams for the interaction between report analyst and the reporting systems.
Successfully implemented BPR and achieved improved Performance, Reduced Time and Cost.
Developed test plans and scripts; performed client testing for routine to complex processes to ensure proper system functioning.
Worked closely with UAT Testers and End Users during system validation, User Acceptance Testing to expose functionality/business logic problems that unit testing and system testing have missed out.
Participated in Integration, System, Regression, Performance, and UAT – Using TD, WR, Load Runner
Participated in defect review meetings with the team members. Worked closely with the project manager to record, track, prioritize and close bugs. Used CVS to maintain versions between various stages of SDLC.
Client: A.G. Edwards, St. Louis, MO May’ 2005 – Feb’ 2006
Profile: Sr. Business Analyst/System Analyst
Project Profile: A.G. Edwards is a full service Trading based brokerage firm in Internet-based futures, options and forex brokerage. This site allows Users (Financial Representative) to trade online. The main features of this site were: Users can open new account online to trade equitiies, bonds, derivatives and forex with the Trading system using DTCC’s applications as a Clearing House agent. The user will get real-time streaming quotes for the currency pairs they selected, their current position in the forex market, summary of work orders, payments and current money balances, P & L Accounts and available trading power, all continuously updating in real time via live quotes. The site also facilitates users to Place, Change and Cancel an Entry Order, Placing a Market Order, Place/Modify/Delete/Close a Stop Loss Limit on an Open Position.
Responsibilities:
Gathered Business requirements pertaining to Trading, equities and Fixed Incomes like bonds, converted the same into functional requirements by implementing the RUP methodology and authored the same in Business Requirement Document (BRD).
Designed and developed all Narrative Use Cases and conducted UML modeling like created Use Case Diagrams, Process Flow Diagrams and Activity Diagrams using MS Visio.
Implemented the entire Rational Unified Process (RUP) methodology of application development with its various workflows, artifacts and activities. Developed business process models in RUP to document existing and future business processes. Established a business Analysis methodology around the Rational Unified Process.
Analyzed user requirements, attended Change Request meetings to document changes and implemented procedures to test changes.
Assisted in developing project timelines/deliverables/strategies for effective project management.
Evaluated existing practices of storing and handling important financial data for compliance.
Involved in developing the test strategy and assisted in developed Test scenarios, test conditions and test cases
Partnered with the technical areas in the research, resolution of system and User Acceptance Testing (UAT).
Environment: Windows XP/2000/NT, SOX, MS Office Suite, SQL, MS SQL Server, XML, HTML, Java, J2EE, JSP, Oracle, WinRunner, Test Director
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How to Become a Computer Technician – Training, Experience, and Certification
The computer technician, or information technician (IT) as they are often called, has almost unlimited opportunity in the job market today. The field does have certain requirements. It is a three pronged thing. First, you must learn. This is the training stage. It can begin as early as high school. The training does not have to be all inside the classroom either. As more and more homes have personal computers, the opportunities for home CBT, or computer based training increases. A person with a serious interest in becoming a computer technician will spend at least as much time trying to understand how a computer game works as they do actually playing the game.
The second stage of preparation is the gaining of experience. The computer field is not all that much different from many other technical based fields. There is only so much you can learn from a book, and the rest you have to learn in a hands on environment. You have to roll your sleeves up and get your hands dirty. The third aspect of preparation is Certification. It is the combination of training and experience and it is the tangible indication of your skill.
One major one is the A+ certification. It is also called the ComTia A+ Certification after the Computing Technology Industry Association. This certificate is vendor neutral which means it spans the full spectrum of hardware and software producers. It covers the basics of computer technology including installation, configuration, diagnosing, preventive maintenance and basic networking. It also explores the domains of security, safety, and even environmental issues and professional standards. A+ boot camps are intensive training course designed to not only prepare you for the certification examination, but also to provide practical and hands on training.
Another certificate program that is highly desirable for the computer technician is the MCSE certification. This is the Microsoft Certified System Engineer. You can prepare for this certification at a MCSE boot camp also. This prepares you to work with Microsoft 2000 and 2003 Windows platforms and Microsoft Server Systems.
The proper preparation for a career as a computer technician is going to involve all three of these aspects. There are no real shortcuts to success here. You are going to need training, experience, and ultimately Certification to prosper. There are different ways to achieve these goals, and boot camps are one of the best ways to take care of all three at the same time.
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MSCONFIG Parameters
Microsoft System Configuration utility or MSCONFIG has been a very handy utility in almost all of Microsoft’s operating systems. MSCONFIG parameters give you a lot of options when trying to troubleshoot your computer or detecting an error.
Its main interface contains tabs that gives the users options to selectively and non-permanently alter several startup parameters. General tab on MSCONFIG allows you to have basic options for starting your computer. Three setting are included in this type including the default which is the Normal Startup type, and the other two which are the Diagnostic Startup and the Selective Startup.
The System.ini and Win.ini were included for legacy compatibility purposes and there is a very little chance that you will be using them.
The Boot.ini allows you to choose from several options on how you want to start your computer. You may choose to boot in SafeMode, or if you need access to the network, you may choose to boot using SafeMode with Networking. It is also recommended not to try or attempt to use MSCONFIG to edit Boot.ini unless you are directed by a Microsoft support professional or a technician to do so. The most valuable functions of the Boot.ini are explained below. You can choose to use any of these functions for troubleshooting purposes:
• /SAFEBOOT – suboptions for starting your computer
• /SAFEBOOT with MINIMAL – your computer will start in SafeMode
• /SAFEBOOT with NETWORK – your computer starts in SafeMode with Networking support
It also includes other options such as the:
• /SAFEBOOT with NETWORK – loads a generic TCP/IP network configuration
• /SAFEBOOT with DSREPAIR – repair Directory Services and Domain Controllers
• /SAFEBOOT with MINIMAL (ALTERNATE SHEL) – allows you to start your computer in SafeMode with Command Prompt
• /NOGUIBOOT – this allows you to start your computer without the VGA video driver
• /BOOTLOG – helps you debug and troubleshoot startup problems on your Windows
• /BASEVIDEO – uses a standard VGA video driver when you startup your computer
• /SOS – displays the driver names when loaded.
It also has an Advanced Options screen which gives you more choices for starting your computer, including the following:
• /MAXMEM – if you think your computer has a bad memory chip, you can use this switch so that the amount of memory that Windows XP can use will be limited
• /NUMPROC – it limits the number of processors used when you are in a multiprocessor system
• /PCILOCK – allows your computer to use the BIOS configuration for assigning system resources to PCI devices.
• /DEBUG – allows you to start your computer in debugging mode.
• /DEBUG with /DEBUGPORT -specifies the communications port to be used
• /DEBUG with /BAUDRATE – species the baud rate to be used
• /DEBUG with /CHANNEL – specifies the 1394 communications channel.
The Service Tab gives you the option to disable and enable services that loads with your computer during startup. This is very useful when trying to troubleshoot service-related errors or problems.
The Start Tab on the other hand allows you to prevent items from loading when you log in to Windows. You can simply deselect these items so that they will not start together with your computer when you boot it.
Download PSP Emulator – How To Get Emulators For Your PSP and Play Classic Games
Want to download PSP emulator software? Many people aren’t aware of it, but using your Sony PSP with emulator software is just about some of the best fun you can have with it. Imagine how cool it is to download and play yesterday’s classics like Super Mario and Sonic?
Using emulator software with your PSP isn’t exactly as simple as it first sounds however. First of all you will need to download some Emulation software for your PSP. This software basically lets you download and use the games from other systems on your PSP. As with lots of things on PSP, there are thousands of places to get this software from online, but many of them can be quite shady and may damage your PSP or your computer. Read on below to learn how to find the reputable places to download PSP emulator software.
Once you’ve managed to download PSP emulator software, you will then need to find some games to use it with. The game files to use with emulation software are often called Roms, and before you download any it is worth finding out the legal standpoint-in many places it is illegal to download roms for emulators, unless the original manufacturer has made the download property of the public domain, which some do. On the other hand, the law in many places will allow you to have a backup copy of a game you already own-so if you already have the games on your old Genesis or whatever, you’re set!
The next step in downloading PSP emulator software is to check the firmware of your PSP. Certain firmwares will not allow the use of such software, so generally speaking you are better with one of the early ones. Don’t worry though; there are plenty of ways to downgrade your firmware to an earlier version if that’s what you need to do.
As we said, finding some reliable sources to download PSP emulators from and the games etc can be tricky-in general such sites can be put into three groups-
1-Totally free sites, but with poor selections, software that doesn’t work and downloads that are super slow and often riddled with spyware and malware, that’s if they work at all.
2-Membership sites that will claim to be free, but then try and charge you by the download. This is not cool, and I don’t know about you but I don’t like the idea of paying good money for 10 or 15 year old games that I already own.
3-Cool membership sites that charge a one off fee and then give unlimited downloads. I would recommend sites like this to download PSP emulator software from, as they are usually very professionally run, and offer a wide range of downloads at a very high speed. As an added bonus you can usually find brand new PSP games to download, as well as the emulation stuff, all in with the same initial price.
DNS Server Not Responding on Windows 7
A DNS Server is a computer registered for joining a Domain Name System. The benefits of DNS Servers include Public IP Address and possibility to use special purpose networking software. However, it has been noted that users complain about DNS server not responding on Windows 7.
Sometimes, the computer doesn’t connect to the internet, and show you an error that The DNS Server is Not Responding. In some cases, the computer may show you that the data transfer rate is changing. The only problem you get is difficulty in connecting your computer to the Internet.
Solutions:
1. Incorrect DNS Settings
2. Disable Firewall Protection
3. Clean Browser Cache
4. Uninstall VPN Software
5. Reinstall the Network Adaptor
6. Setup a Static for IP via DHCP
Incorrect DNS Settings
The incorrect DNS settings may become the cause of your DNS Server not responding on Windows 7. Here are the steps to make correct settings:
1. Click Start button on the Taskbar.
2. Type NCPA.CPL in the Search box, and press ENTER.
3. Right click the local area connection you are using, and select Properties.
4. Select Internet Protocol Version 4 (TCP/IPv4), and click Properties button.
5. Select the option Use the following DNS server addresses.
6. Enter the following:
a. Primary DNS: 208.67.222.222
b. Secondary DNS: 208.67.220.220
7. Click OK | OK.
Disable Firewall Protection
If you are using a Firewall software, then disable it temporarily, and check whether the problem still persists or not.
Disabling Windows Firewall
1. Click Start button on the Taskbar.
2. Type Windows Firewall in the Search box, and press ENTER.
3. Click Turn Windows Firewall On or Off link at the left hand pane.
4. Select the following two options:
a. Turn off Windows Firewall (not recommended) from Home or work (private) network location settings.
b. Turn off Windows Firewall (not recommended) from Home or work (private) network location settings.
5. Click OK button.
Clean Browser Cache
Try cleaning the browser cache via system cleaner software for resolving this problem. Most of the times the internet connectivity problem are browser related.
Uninstall VPN Software
Virtual Private Network (VPN) software enables private communications over wireless or computer network via tunnelling technology. If you have installed any VPN software, then try uninstalling it.
1. Click Start | Control Panel.
2. For Windows XP, double click Add or Remove Programs. For Windows Vista or Windows 7, click Programs | Uninstall a Program.
3. Select the VPN software you have installed.
4. Click Uninstall or Remove button.
5. Follow the on screen instructions, and reboot the system after completion.
Reinstall the Network Adaptor
1. Click Start button on the Taskbar.
2. Type Device Manager in the Search box and press ENTER.
3. Expand: | Network Adaptors.
4. Right click the network adaptor you are using, and select Uninstall option.
5. Reboot the system after completion.
6. The system shall detect the network adaptor now. If it does not, then do the Steps 1 and 2 above.
7. Right click, and select Scan for Hardware Changes.
8. The new hardware process will start. Wait for detection of your network adaptor.
9. Configure the newly installed network adaptor properly. For the information about configuring it, refer to Incorrect DNS Settings section.
Setup a Static for IP via DHCP
For those using their IP Address via DHCP should configure the network settings as below:
1. Click Start button on the Taskbar.
2. Type NCPA.CPL in the Search box, and press ENTER.
3. Right click the local area connection you are using, and select Properties.
4. Select Internet Protocol Version 4 (TCP/IPv4), and click Properties button.
5. Select the option Use the following IP address.
6. Enter the following:
a. IP Address: 192.168.1.3
b. Subnet Mask: 255.255.255.0
c. Default Gateway: 192.168.1.2
7. Select the option Use the following DNS server addresses.
8. Enter the following:
a. DNS server: 192.168.1.2
9. Click OK | OK.
Highly Recommended
Ford Motor Company – Case Study
Background (General Facts)
Ford Motors is one of three leading automotive manufacturing companies in the United States. Based in Michigan in 1903 by Henry ford and grew to reach revenue of $150 billion and more than 370,000 employees by 1996 [1]. In the 1970′s, the automobile market for the major auto makers – General Motors (GM), Ford, and Chrysler- was crunched by competition from foreign manufactures such as Toyota and Honda. In 1999, Ford acquired the Swedish Volvo model in an attempt to compete in the foreign market and expand to other regions. Furthermore, Ford launched a full organization re-engineering business process plan called “Ford 2000″ aiming at reestablishing the company’s infrastructure. The process meant reduction in their Vehicle Centers (VCs) to only five covering the operations that spanned 200 countries. It also meant cutting redundancies and requiring Information Technology (IT) to be the driving force and the link between Ford centers worldwide.
In building Ford’s IT infrastructure, the company focused on implementing a setup that supported the TCP/IP communication protocol based on the U.S. department of Defense requirements. At those days, Ford internal network was meant to serve files transfer unlike most companies that used the network mainly for email communications. Throughout the 1990′s, Ford developed a cost effective Global Enterprise Network Integration (GENI) process to link all its locations compromising on the type of the connection and the cabling in favor of full coverage. During the same time, Ford started building its Web Farm, which was basically a set of hardware and software managed by a team for building Ford’s public website. The work started by publishing documents for technical references and moved to more advanced images from a live auto show. As a result, the website received 1 million visits a day in less than 2 years after its official launch. Throughout the end of the 90′s, Ford established its web services by increasing the amount of information published, building more intelligent and standard web application in 12 weeks period, purchasing more Netscape browsers for setup on its users’ machines, and creating a B2B server to allow the suppliers secured access to Ford’s Intranet.
In the path towards service cost reduction and bringing more business through the web, Ford worked closely with its competitors in the U.S. market GM and Chrysler to establish what came to be known as “Automotive Network Exchange” (ANX) certificate. The protocols aimed at providing a unified communications standard through the Internet to enable suppliers to provide common technology for all manufacturers. Moreover, Ford focused on making information on its web site more accessible and useful by deploying a team to manage the process of adding and updating information based on an analysis of how humans deal with information. One final aspect of Fords endeavor was to try to build a model through its infrastructure that benefited from the model implemented by Dell computers to improve their supply chain and delivery process. The direct model would not work well for automotives as it would with computers, as a result Ford worked on its retailing network remodeling and identifying what would eventually give it the extra edge in delivery time.
Enterprise Architecture Issues
Ford’s regional expansion to address the competition for market shares demanded cost management for the infrastructure upgrades
IT infrastructure places limitations on the type of application development based on the platforms
Easy access to information and prompt delivery of vital data to key individuals requires proper knowledge managementOrganizations reengineering and process remodeling is necessary when adapting new technologies to maintain the cost and increase efficiency
Supply chain errors and delays can severely affect the progress of the business and the market value of the corporation
Analysis
Infrastructure Upgrade
Since the inception of the Internet in the 1960′s, much effort has been made in standardizing how computers connect to it. In 1982, the International Organization for Standards (ISO) realized that during that period many ad hoc networking systems were already using the TCP/IP protocol for communications and thus adapted it as a standard in its model for the Internet network [2]. The main driver for IP convergence, at that period, was the growth in data traffic through wide area networks (WANs) established by local companies. Furthermore, in 1991, the Internet was open for commercial use, and that demanded a reduction in the total cost of operating the network to cope with 1 million Internet hosts that materialized in only 1-year time. Telecommunications companies like AT&T understood the potential and worked on standardizing the network offering voice services over IP networks that managed the separation between voice and data transmission [3].
At the same time, Ford had launched its plan to update its infrastructure, and seized the opportunity brought by the global movement of integrating the voice, fax transmission network with data transmission and expanded its WAN to include its offices in Europe and elsewhere. The financial benefits also came from the fact that Ford adapted the TCP/IP protocol from the beginning and made sure that all its technical infrastructure upgrades adhere to the standards. This made the transition of its system to the Internet as cost effective as it could be.
Web Technologies
Intranets employ the hypertext and multimedia technology used on the Internet. Prior to 1989, when Tim burners-Lee invented the Web [4], most applications used standard development languages such as C and C++ to create desktop applications that were proprietary and dependent on the platform. For example, applications running on a command-based operating system such as UNIX would not run under Windows, and those working for PCs might not work on Apple computers and vice versa [5]. The invention of HTML (Hyper-Text Markup Language) introduced a new model for applications that conform to the standards provided by a single program, the “Web Browser”. Unlike standard applications, the browser brought a unified interface that had a very fast learning curve. Users seem to require no additional training to work with web browsers. Furthermore, system administrators did not have to spend time installing upgrades on users’ machines, since the Intranet client/server architecture facilitated all the updates through the connection with the web server [6].
Since Ford established its Intranet, it was aiming at building web applications through the initial analysis of “Mosaic”, the early form of web browsers. The technical department at Ford used web languages to create the first web site in 1995. In 1996, the team started building applications making use of the unified “Netscape” browser that was deployed on all machines at the company, and working on a standard template to cut on the development life cycle. There was a substantial cut in training cost due to the user-friendly interface of web applications. Furthermore, the speed of development made vital applications available to different individuals across the company. For example, the B2B site allowed suppliers remote and secured access to various sections of Ford’s Intranet. In addition, the development team created an application as a virtual teardown on Ford’s website where Ford’s engineers could examine parts of competitors’ cars and evaluate any new technologies. The alternative would have been an actual trip to a physical location where Ford tears down cars to examine the parts.
Knowledge Management
While there are many definitions for knowledge, each company might adapt its own based on how it analysis data and information to acquire knowledge. The University of Kentucky, for example, defines knowledge as “a vital organization resource. It is the raw material, work-in process, and finished good of decision-making. Distinct types of knowledge used by decision makers include information, procedures, and heuristics, among others… ” [7].
Organizations go through different activities to manage the amount of information they collect to form the knowledge base of the company. Activities include creating databases of best practices and market intelligence analysis, gathering filtering and classifying data, incorporating knowledge into business applications used by employees, and developing focal points for facilitating knowledge flow and building skills [8].
Ford was excited about the traffic it was receiving on the Web site and everyone was publishing all the material they have on desk on the Intranet. Nevertheless, there was a growing concern about the usability and usefulness of the material people were adding. As a result, Ford created a “Knowledge Domain Team” to build complete information in nine areas that were identified as vital to the business. The process Ford took was based on surveys and specialists input in how people perceive information, and what is considered vital and what is distracting in the structure of Ford’s website. The aim behind the initiative was to reduce the time individuals spent in searching for information through proper indexing of the website content, and making sure that what was important could be accessed in due time, and what is trivial did not overwhelm the researcher with thousands of results.
Business Re-engineering
In the area of organization’s re-engineering process innovation is the set of activities that achieve substantial business improvements. Companies seeking to benefit from process innovation go through the regime of identifying the processes, the factors for change, developing the vision, understanding the current process, and building a prototype for the new organization. History shows that organizations who define their processes properly will not have problems managing the issues and developing the change factors [9]. When introducing technology, business redesign is necessary. The industrial fields have been using Information Technology to remodel processes, control production, and manage material for generations. However, it is only recently that companies recognized that the fusion of IT and business would go beyond automation to fundamentally reshaping how business processes are undertaken [10].
When foreign companies were allowed to compete in the U.S. market, Ford understood that to succeed in business in a competitive arena it needed to implement strategies that competitors find difficult to imitate [11]. As a result, Ford bought Sweden Volvo to enter the European market, and partially owned Mazda to have a competitive edge with Japanese cars1 [12]. To achieve that it re-engineered its production development activities and global corporate organization and processes for dramatic cost reduction. Furthermore, it understood that expansion requires collaboration and alignment, and thus planned to establish the IT infrastructure through a WAN that connected all the offices. In the process of innovation and re-engineering, Ford has set policies to manage the cost of establishing the network, built models for continuous implementation, and organized global meetings to align all parties with the process. Adding to that, when it came to managing the website, Ford facilitated an awareness campaign for all the branches to understand that Ford is using the web to collaborate and research and adapting information technology as a way to maximize its business value. The goal for Ford was to maintain its leadership in the market and to do that in the most efficient and cost effective method that is there.
Supply chain management
Supply chain management (SCM) is about coordinating between suppliers, manufactures, distributors, retailers, and customers [13]. The basic idea that SCM applications revolve around is providing information to all those who are involved in making decisions about the product or goods to manage delivery from the supplier to the consumer [14]. Studies show that reducing errors in supply chain distribution, increases revenue, enhances productivity, and reduces the order-to-fulfillment period [15].
Ford often compared its supply chain process to that of Dell’s, in an attempt to close the gaps in its own process and reach the level of success Dell has reached. The difference in the distribution model between Dell and Ford lies in the middle link of using retail shops. Since Ford cannot skip retail as a focal distribution point, it worked on establishing a network of retail shops that it owned. Ford made sure shops are not affecting each other in terms of sales, and gave them all a standard look and feel to establish itself in the consumer’s market as a prestigious cars sales retail company. Furthermore, extensive re-engineering initiatives were undertaken to enhance Ford external network by eliminating the correlation with smaller suppliers. In that way, Ford made sure that key suppliers have access to forecasting data from customers’ purchasing trends and production information to enable a faster order-to-delivery cycle. Ford vision was to create a model that allowed flexibility, predicable processes and delivered the product at the right time to the right consumer.
Conclusions
Ford is an example of how traditional organizations can mature to adapt what is current and maximizes the business value. The process that Ford went through necessitated the continuous support from management. In addition, it depended on alignment between those involved as a key for success. The correlation was not restricted to internal staff; it extended to cover competitors to reach mutual benefits, to work with suppliers to maintain similar grounds and adequate infrastructure, and to create training programs to educate all on the vision and organization’s objectives.
Ford technical progress came at a time where the Internet was yet to reach its full potential. The introduction of Fiber-optic cables in the late 90′s and the substantial increase in bandwidth would have helped Ford and cut on the cost in endured connecting its own offices. Furthermore, the ISP services that provided hosting servers were limited to only few players, which explained why Ford preferred to manage its own web server and maintain the overhead of the 24 hours uptime and backup.
From this case study, I understood the level of commitment large firms have to maintaining their position in the market. These companies know the revolving nature of business in the sense of how easy it is to fall back if they did not keep up with the change. The Ford process also shows the need for quick and resourceful thinking when faced with situations that might seem to be unfavorable. The way Ford ventured into the foreign market by acquiring local manufacturers was a strategic decision that did not only enabled Ford to merge with different technologies, but it also saved it the additional cost of establishing production centers in Japan and Europe.
Recommendations
Maintaining leadership in the market requires innovative organizations willing to reengineer to succeed.
IT fusion with the business means restructuring and remodeling to understand the role IT would play to meet the business objectives
Planning and modeling is vital when coordinating work with large teams.
Constructing websites is not about content; it is about understanding what adds value and how humans interact with information.
Knowledge management is a plan that companies need to develop as part of their initial business process modeling
It is not wrong for large firms to try to adapt to successful processes implemented by other firms.
References
Robert D. Austin and Mark Cotteleer,”Ford Motor Co.: Maximizing the Business Value of Web Technologies.” Harvard Business Publishing. July 10, 1997. harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml;jsessionid=WDARNHINBSYKSAKRGWCB5VQBKE0YOISW?id=198006 (accessed July 30, 2008).
Computer History Museum, Internet History 80′s. 2006. computerhistory.org/internet_history/internet_history_80s.shtml (accessed July 30, 2008).
Darren Wilksch and Peter Shoubridge, “IP Convergence in Global Telecommunications.” Defense Science & Technology Organization. March 2001. http://www.dsto.defence.gov.au/publications/2400/DSTO-TR-1046.pdf (accessed July 30, 2008).
Computer History Museum, Internet History 80′s.
H. Joseph Wen, “From client/server to intranet.” Information Management & Computer Security (MCB UP Ltd) 6, no. 1 (1998): 15-20.
R. Boutaba, K. El Guemioui, and P. Dini, “An outlook on intranet management.” Communications Magazine (IEEE), October 1997: 92-99.
Joseph M. Firestone, Enterprise Information Portals and Knowledge Management (OXFORD: Butterworth-Heinemann, 2002), 169.
David J. Skyrme, “Knowledge management solutions – the IT contribution.” ACM SIGGROUP Bulletin (ACM) 19, no. 1 (April 1998): 34 – 39, 34.
Thomas H. Davenport, Process Innovation: Reengineering Work Through Information Technology (Watertown,MA: Harvard Business Press, 1993), 28.
Thomas H. Davenport “The New Industrial Engineering: Information Technology and Business Process Redesign.” Sloan Management Review 31, no. 4 (Summer 1990): 11-28, 12
Gary M. Erickson, Robert Jacobson, and Johny K. Johansson, “Competition for market share in the presence of strategic invisible assets: The US automobile market, 1971-1981.” International Journal of Research in Marketing (Elsevier Science) 9, no. 1 (March 1992): 23-37, 23.
Austin and Cotteleer, “Ford Motor ” , 2.
Henk A. Akkermans, et al. “The impact of ERP on supply chain management: Exploratory findings from a European Delphi study.” European Journal of Operational Research 146 (2003): 284-301, 286
Thomas H. Davenport and Jeffrey D. Brooks, “Enterprise systems and the supply chain.” Journal of Enterprise Information Management 17, no. 1 (2004): 8-19, 9.
Kevin B. Hendricks, Vinod R. Singhal, and Jeff K. Stratman. “The impact of enterprise systems on corporate performance:A study of ERP, SCM, and CRM system implementations.” Journal of Operations Management 25, no. 1 (January 2007): 65-82.
How to Recover Deleted Emails and Restore Them Completely
It can happen to anyone. We accidentally delete an email that we really need. And it just happened to be important work file, attachment or picture. So now what? How can I recover that email? Is it at all possible? Surely, it can be permanently deleted?
Well, there is good news and bad news.
Let’s start with the good news.
Restoring Deleted Emails
If you delete an email, it hasn’t really gone anywhere. Even if you’ve emptied your recycle bin or the “Trash” folder in your Inbox – the email still isn’t deleted. It’s just that your computer system now has no way to figure out where it is. But it’s there, still on your hard drive. By using special email recovery tools you can recover deleted emails because these programs identify these ‘missing’ files and can bring them back to life.
Now the bad news.
Act Quickly and Increase Your Chances
The bad news is you have to act quickly. You only have a small time-frame in which to try to attempt to recover your lost email. Every minute that you waste and continue to use the drive for anything that isn’t related to recovering your emails, you severely decrease your chances of successful email recovery. Why?
Well, because your hard drive is constantly overwriting files to make space for new information you put into it. If your hard drive is full and there is not much space or memory available – it is highly probable that the email has already been overwritten and deleted – permanently.
Other Problems with Recovering Deleted Emails
Not all deleted or lost emails go to “Trash” folder. If you have suffered a computer crash or hardware failure or your operating system is corrupted in some way, then it is unlikely that emails you have deleted can be recovered.
Also, if you haven’t opened the email at all or it hasn’t been deleted the usual way due to file corruption, you probably will have less of a chance to recover and restore the email in its entirety.
Nothing to Lose
Recover deleted email programs search and locate the emails that you have deleted. You can search by entering a specific keyword for example. Then, you can choose to preview the email to see it’s contents and if it’s been recovered in its original state by the program. You can also select to scan for what ever email program you are using (and need to recover) – either web based emails such as Hotmail, Yahoo and Gmail or Outlook Express.
Best bit is this. Most of these email recovery programs are free to download. When they start scanning your hard drive looking for the deleted email and then manage to find it and when you are completely satisfied that that’s your missing email – then you can then proceed to purchase the software.
In essence, you have nothing to lose (if the email is not there – it’s not there) and everything to gain.
Well, at least you can get your deleted email back.
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Small Medium Large – What Kind of Company Should I Work For?
Throughout the progress of a person’s career, chances are there will come a time when a decision has to be made about whether or not to accept work with a company based on the size of the organization. If you are just starting out, there may not be a lot of information available to tell you both the pros and cons for choosing a company according to its size. Companies are always going to try to put their best foot forward in an interview, and will be generally reluctant to discuss what might turn out to be negative aspects about joining the organization from an employee standpoint. Sometimes, certain characteristics about a company might seem negative to one applicant, but exciting to a different applicant, so a look at some potential pitfalls is worth a glance. Regardless of what size organization you choose to work with, there is no such thing as a low risk job for employees. Though the risks are different for various size organizations, they just change their shape rather than being eliminated.
Micro to Small Businesses – Regardless of what a company sells, whether it is services or products, one thing is common to all very small business operations. Whoever runs the company expects to be literally running the company and everyone associated with the organization. There are variations in experience and personality in these “bosses,” but no matter how they treat people who work for them, employees will be expected to get acquainted with the intimate details of how the business owner wants the business to run. With small business, the work load will be flexible and heavy, tolerance for mistakes generally low, and employees will be expected to withstand the performance standards set by the business owner. Many small business owners see themselves as the absolute ruler of their domain, and do not tolerate being ignored when they have come to a decision about something. Because the business depends on making customers extra happy, the cardinal sin of working for a small business is doing something that causes a sale to be lost – any sale.
Pay and benefits associated with these jobs will be generally lower than larger competitive companies, and all employees will be working with the risk that the business owner does not know what he is doing with his company. Many small business owners tend to micro manage their operations, and if they have a garish personality, will often seem dictatorial and brash in the way they treat employees working for them. As a small business grows, there are lots of opportunities to be exposed to all aspects of an operation for ambitious employees, and these jobs are an excellent proving ground for learning new skills that can be taken to the next level. If a person works well in a small business, they will have the potential of growing beyond their initial responsibilities, and gaining experience that will carry forward in their future career. If a person likes to solve problems and take direct orders from the owner of a company, they will benefit from working in a small organization.
Midsize Companies – Midsized companies may have several locations within a business territory, and the upper management has usually learned how to delegate responsibilities to lower level managers, though this is not always true. Some midsize owners occasionally try to micro manage their businesses as well, so it is important to find out the business practices of the leadership. In these companies, there is usually some insulation between the rank and file workers and upper level management, though most midsize organizations have a relatively short path to reaching the head honcho. There will usually be lots of memos coming down from the top, policy and mission statements that change according to the health of the business, and more bureaucracy to deal with in negotiating benefits and pay increases. These companies usually have benefits and health care coverage that are better than small business plans, and they have been around for a while. These businesses are acutely aware of their bottom line, and are likely to make hiring and firing decisions based on the financial goals set by management.
Expectations for employees are usually oriented toward hiring people who are willing to do what it takes to get the job done, including long hours and changing levels of responsibility for work load. Though the work opportunities are varied, they are not as broad based as that seen in small companies. Unless an employee can move into management functions, the potential for advancement within these organizations will be limited by the value these companies place on the individual skill sets an employee has to offer. In negotiating salary, the best opportunity for getting raises is in the initial hiring process. After a person is hired, the raises will depend on how well the company does in meeting its profit expectations, and the interval established for pay reviews. Pay increases will be generally low, and some struggling companies will play games in granting increases to employees. In times of unexpected bad fortunes for these companies, there will usually be plenty of indications that a lay off or downsizing of staff is imminent, but little information about which employees are most at risk. These companies will try to get the most out of each person they hire before announcing who will be getting the boot.
Risks associated with working for these companies is all about the bottom line profits, so keeping an eye on the pulse of profit statements will be an excellent indicator of whether this will be a good or bad year for the individual employees. The fortunes of midsize companies often turn on the decisions of the upper level leaders and their personalities. Checking the track record and history of company leadership can help to indicate their potential for success and the effect of their management style. These companies still have mechanisms for appreciating and rewarding individual contributions to the limit of their resources appropriated for this type of recognition. For general employees, this level of business is the first to develop a “glass ceiling” for advancement. Though they may promise unlimited potential, it will not take long to find out just how limited that advancement potential is. One must be adept at business politics and have acute business acumen to move into high positions of management for these companies.
Large Companies – Working for a large company has some benefits above any other type of organization, but the risks are higher and the potential for growth are also the most convoluted of any company type. In these organizations, an employee is most likely to encounter the demonstration of the old adage, “The left hand does not know what the right hand is doing.” Large profit motivated companies in private industry make business decisions based on pleasing the company shareholders, eliminating competition, and maintaining their hold on their respective business markets. Large government organizations are influenced by political shifts rather than profit motives. Whether these companies are government or private, one thing an employee can count on are lots of rules and regulations associated with every aspect of every job associated with the business.
There are few large companies able to maintain a close relationship with their employees, and everything that changes must be pushed through a lumbering bureaucracy for approval. Though these companies often have the best benefit plans for employees, they are also the most convoluted and regulated. Advancement potential can be high for those who are able to discern the right path through the organization, but the road to this end is long and arduous for most employees. These companies will tend to hire and utilize people with existing and specific skill sets for all functions, so variety and rapid change are generally the least prevalent in a large company. Both employees and customers are generally reduced to impersonal numbers within large companies, and there may often be sudden and unforeseen shifts in fortune for hundreds or even thousands of workers with very little notice. Large companies are more interested and focused on the organization, re-organization, consolidation, acquisition, and reassignment of resources. Upper level management can often decide to outsource entire operations, close facilities and open new locations with little available warning to those affected by the decisions.
As an individual employee, it is easy to reside too long in a large business resulting in significant skills atrophy, and difficulty in finding alternative jobs when a large company closes its operations in a given location. Working in a significant function of a large company can help to create an impressive credential for choosing to work with a smaller organization on leaving employment with the large company. In recent years, unscrupulous management in large organizations has been noted for profit taking and building their own golden parachutes while ruining the fortunes of rank and file employees. As a large company begins to fail, it takes longer for the effect to spread throughout the entire organization, because so much of the operation runs on a predetermined plan. High profile projects do come and go quickly as various business units compete for management attention, and shift the focus of leadership to various different levels of control and responsibility over business functions. This can often result in being on top one minute, and out the door the next. Advancement planning should be done in finding out how to move within small groups rather than expecting to make large leaps within the scope of the organization. Impressing localized supervision is the key to moving forward.
This article is by no means a comprehensive assessment of all considerations one should make before choosing what kind of company is most beneficial to work with in making career choices. It does provide a start for anyone who is currently engaged in career planning, and a broad scope for approaching the next move one might wish to consider in reaching their individual goals.
All You Need to Know About Hyperion Software
Hyperion Solutions Corporation is an organization that specializes in business performance management solutions products. The products are specifically developed for the areas like business intelligence and business performance management. This organization was bought over by Oracle Corporation in 2007 and Oracle has since then, been actively promoting and selling the products of Hyperion Solutions.
The organization has added many feathers to its cap and among those, the most notable recognition came along in 2007 when Gartner placed the organization in the Leader quadrant for both the performance management in the corporate sector and business intelligence areas.
Hyperion Solutions Corporation was founded in the year 1981 under the name of IMRS which developed management and financial consolidation software known as Micro Control under the supervision of Marco Arese and Bob Thompson. In 1991, IMRS became a public company and launched a windows based program called Hyperion.
Hyperion became the successor to Micro Control. In 1992, Arbor Software rolled out the first ever version of the Essbase Online Analytical processing software. In 1998, Arbor is merged with Hyperion and the combined entity is renamed as Hyperion Corporation.
Thus was born one of the most successful product companies. Hyperion made many acquisitions on its way to becoming one of the most successful business enterprises. In 2007, Oracle announced the acquisition of Hyperion for an estimated 3.3 billion dollars in cash.
The main competitor of Hyperion is the SAP business objects.
The main products of Hyperion software include the following:
Essbase
Hyperion System 9 BI+
Hyperion Intelligence (this comprises products that was formerly made by the Brio Technology, and was acquired in the year 2003)
Hyperion Enterprise
Hyperion Planning
Hyperion Strategic Finance
Hyperion Financial Management
Hyperion Master Data Management
The Hyperion planning product enables the business enterprises to plan the total resources of an enterprise. This enables an enterprise to manage the total cost of running an enterprise more effectively. The business manager can keep a control on the resources and how they can be optimized.
The Strategic finance suite of products enables a company to manage each and every area of corporate finance more efficiently. This gives the Chief Executive Officer or the Chief Financial Officer the ability to see the information on the various areas of corporate finance very clearly. This enhances their ability to take quick and well-informed decisions.
Hyperion has made rapid strides in its overall product management and in the overall domain of business performance management. That a world class product organization like Oracle expressed its interest in buying over the company goes to show the value of the suite of products it has developed.
Video Marketing – What YouTube Can Do For Your Website
One of my hobbies is to create short videos on the computer. For this I utilize software such as graphics editors and various animation and sound editing software. All of which I got for free off the internet.
Although this sounds complex, anybody can make a video of some kind even if all they have is a microphone and a webcam. You import various clips into a video editor such as Windows Movie Maker which comes with both XP and Vista, where you can perfect it, add titles and credits, narration etc.
About a year ago, I decided to start sharing them with the world. I started uploading these videos to YouTube.com and Google Video. I added my domain name in the credits and on the description, then my traffic increased a little bit. So I made a couple more, including one of which seems to be my crowning achievement. It is a 9 minute video HTML tutorial entitled How To Make A Web Page, it uses a little cartoon character to describe the process as I made a very simple web page with various screen shots and graphically designed backgrounds. As of the date of the writing of this article, this particular video has achieved over 2100 views and is being displayed on 4 other websites according to the statistics that the two sites provide. And best of all, I managed to advertise my own website simply by demonstrating how to add a hyperlink to a web page and using my own domain name to do so. It’s another great way to get your name out there.
Another benefit to this type of Video Marketing is that it can be utilized in a similar way to article marketing in that you can create content which can then be used for free on people’s websites, blogs and ezines. The better your video, the more likely it is to be used. But you don’t have to shoot for an Academy Award or anything, because all it takes is something somewhat interesting or pretty or foolish and somebody will watch it, email it to their friends, etc. Some people even take their favorite song and add photographs to do a video slideshow and upload them to these sites.
Both Google Video and YouTube will provide you with the codes to embed the videos into your website or blog as well as myspace, etc. They also provide you with the link to the video on their server and you are given the option to share them with others so that they may be displayed on their websites and blogs when you first upload them. You can even use many of the videos on YouTube and Google as content for your own site for free. They are also what is considered remotely hosted content, in that you don’t even have to upload huge video files to your web server. Pretty much anybody who has a blog now uses videos from YouTube as content, and a new trend has been moving towards the Video Blog. So in the future this will prove to be a very effective marketing technique.
All it takes is a little creativity, a little ingenuity and a link to your website in the description or your domain name in the credits.
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